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Redesign of mobile application


CharityBay is an impact-driven online marketplace that converts items and services into cash donations and 95% of all proceeds are directed to the donor's charity of choice.  Their goal is to improve the user journey of all key customers, particularly the user journey of the buyer and the donors coming onto their mobile app while placing a strong focus on the primary objective being - social impact.

Problem statement 

“Due to the lack of exposure, users who are online shopping do not know about CharityBay and are unaware of the impact one can make”

The continuous process...





How Might We.. 

Ensure the CharityBay platform attracts potential buyers and seller without the $0.99c undervaluing sales creating social impact. 

Starting the process with low-fidelity wireframes to map out the shell, basic architecture information, and screens which then follow a high-fidelity version, filled with details and reveals how a product is intended to look upon completion.

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By highlighting 3 key features.. 

Purchase amount  

The $0.99c bid did create some doubts as users quoted" It looks like a scam app, what is up with the $0.99c?" We understand that sellers tend to over-value their items however, donating 95% of $0.99c doesn't make a user feel like they are creating a big impact. Allowing users to purchase an item for example, $30, and donating 95% of that to charity made them feel a sense of "Wow, I can make a difference and provide children with clean water and food for a month".

Favourites tab and watch list

Users will often browse for a product across multiple platforms before making the final decision. Creating a "watch list" or "favourites" tab will help ensure users never miss out on an item if they have forgotten.

Buy Now CTA

Today’s consumers seek instant gratification - a new expectation for superior customer experience. Consumers say they will switch brands if a company doesn’t actively anticipate their needs. 2 participants have quoted "If I find something I like at a good deal, I want to buy it right away, I don't want to bid and wait".

And the final iteration upon feedback and user testing 

The design concept is validated by data, shown through the user’s awareness, their considerations, how they search, and how they purchase. The key priority is to focus on the buyer’s pathway rather than the donors. 

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Same design, different pathway 

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The pathway on the left-hand side shows the pop-up reminder of donating before the checkout page which is similar to if you ask a user to create an account well before they browsed your website when they have no intention to buy just yet - which is frustrating especially if you don't want to sign up. The pathway on the right allows a user to donate as a kind reminder, showing them that a small donation of $10 can provide children with school books that will help with their education. Making this small change I believe creates a different emotional experience, which is key to what we do here as UX Designers.


I am extremely happy with the results of this project, and the continuous feedback from my mentor and the client. I was able to see how my creative ideas directly resolved the problem space and how my approach to the design was able to create a more meaningful, emotional experience. 

When following the Human Centered Design (HCD) approach, product creators like myself attempt to find solutions to complex problems by involving the human perspective in all steps of the problem-solving process. What I have taken away from this project or any for that matter, is that it’s almost impossible to create a perfect solution on your first attempt. That’s why I believe it’s important to invest time into rapid prototyping - to quickly build something and validate it with real users. The key is to test early and test often.

UX/UI Designer in Sydney, Australia. 

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